What happens when you ask AI about your business?
A look inside a GEO Review for a small medical practice.
The score moved. But the more interesting result was what started happening in the real world. The practice began hearing things like:
“We found you through ChatGPT.”
And, from people seeing where the practice appeared in AI-generated recommendations:
“I can’t believe you were ranked that high.”
That’s the thing about AI visibility. You can measure pieces of it, but ultimately the question is whether people can actually find you, understand you, and choose you when they ask AI for help.
See what AI says about your business →What GEO is
More people are asking ChatGPT, Google AI Overviews, Perplexity, and other AI tools for recommendations instead of starting with a traditional search. So the question worth asking about your own business is what those tools say when someone does.
GEO, Generative Engine Optimization, is the practice of making a business easier for AI systems to find, understand, and accurately represent. It’s related to SEO, but the question is different.
Can people find you in search?
What does AI say about you when someone asks?
What I checked
For this review, I ran 20 checks on the practice’s website, grouped into four areas, and counted how many passed. Separately, I asked the AI engines the questions a real patient would ask and recorded what they said.
Technical access
Can AI systems reach and read the site quickly, and are they allowed to?
Content
Does the site answer a customer’s questions plainly, near the top, in a form AI can quote?
Structured data
Is the business information labeled so machines can read it without guessing?
Authority
What signals outside the site point back to the business and confirm it’s real?
What actually changed
The practice started at 14/20, which is not a bad score. The business already had a solid foundation, and the problem wasn’t that AI knew nothing about them. It was that there were gaps in clarity, consistency, and context. The business made sense to a human who already knew it.
I didn’t hand over a 40-page report and call it a day. I identified the changes most likely to improve the business’s AI visibility and prioritized those first. The practice implemented the recommendations. Then I checked again, and the score was 18/20.
The more interesting signal came from actual customers, who were telling the practice they had found it through ChatGPT and other AI tools. That’s anecdotal, not a controlled experiment, and I shouldn’t pretend otherwise. But it’s exactly the kind of real-world signal I’m looking for.
Because the goal of GEO isn’t to get a better score. It’s to become easier for the right people to discover and understand when AI is helping them decide where to go.
What about your business?
Here’s the uncomfortable part:
Most business owners have no idea what AI says about them.
You know what your website says. You may even know where you rank in Google. But ask ChatGPT what the best business of your kind in your city is, and you may get a very different picture. You might be surprised by what appears. You might be missing entirely. Or you might discover that AI is describing your business in a way that isn’t quite right.
That’s what a GEO Review is designed to uncover: no giant report for the sake of having a giant report, just a clear picture of where you are and what to do next.
Want to see what AI sees?
If you’re curious what happens when someone asks AI about your business, let’s take a look. I’ll show you what I find.
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A little about me
I’m Michael Gross. I’ve spent twenty-plus years working with technology, from naval nuclear power and federal healthcare IT to helping organizations put technology to work.
Something I’m working on
What does AI actually know about a business, and does it get it right? That question turned into a GEO Review, a practical look at how a business shows up in AI search.